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Find out how you can work with British Airways. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. Flybe once provided more than half of UK domestic flights outside London. Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. We will occasionally Web. << Revenue passenger km 28.2%, -59.0% British Airways fine dropped by 163m due to economic impact of Web. /Type /ObjStm Order custom paper and save your time for priority classes! British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. The SlideShare family just got bigger. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. Its quick and easy! << External Environment Analysis of British Airways Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. - Managing the performance of a DHL cleaning team of ten members in a live time-critical environment to rectify any arising cabin appearance issues . British Airways. British Airways respond to fulfil their responsibilities to the stakeholders. CSR has two dimensions in which it is analyzed economic and moral philosophy. At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. Find out how we're empowering our airlines and other brands to reach ever-greater heights. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. Furthermore, it may lack current technical capabilities in . Web. 4, pp. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. Business Ethics Case Analyses: British Airways: Data Breach (2018) The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. The company has also developed a CSR website. The book cites many case studies including: 7- 51-71. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. According to his theory, companies have three primary tasks: to increase the financial performance of the company, to increase the efficiency of the employees, and manage social and environmental responsibilities (Drucker 1954). 503-530. British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). British Airways fined 20m over data breach - BBC News 1. The latest news, announcements and events, updated daily. 2022. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. 36 0 obj In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. endstream BA plans a major restructuring, which could mean up to 12,000. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. "British Airways CSR (Corporate Social Responsibility) Analysis." Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. send you account related emails. Well write a 100%plagiarism-free paper this fast! The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. London Heathrow Airport, England, United Kingdom. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Customer and employee safety is of paramount importance to an airline company. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. Training the employees. By accepting, you agree to the updated privacy policy. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. The company also strives to garner partnerships, which would help it to strengthen their financial position. The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. Tap here to review the details. Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. They have actively participated in the formation of the EU Emissions Trading Systems. February 27, 2023 new bill passed in nj for inmates 2022 No Comments . legal department to comply with all regulations of government authorities. We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. /Length 1019 Case Study - Stakeholder theory and its Call us: +18883996271 Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. British Airways CSR (Corporate Social Responsibility) Analysis The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. Corporate governance allows British Airways to establish a structure that distributes the rights of the people. British Airways Marketing Research. In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006).