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In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. This article includes content provided by Instagram. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . I purchased a glitter and a .more. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Charles retweeted a few supportive messages himself. Your subscription to If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. And we shall see what I would look like if I suddenly sprouted blue eyelashes. James, who first earned. Who needs rainbow highlight when you have this? Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. We want to bridge divides to reach everyone. You read that correctly: The newest CoverGirl is a boy. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Why start a makeup line now? 19802023 The Christian Science Monitor. pic.twitter.com/088HlYBjQI. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. And with that newfound influence, that generations values are becoming increasingly visible. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. There's a lot of fun there, too.". If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. IE 11 is not supported. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I just finished up my glitter testers, too, so Im glad were releasing soon. And that influence is powerful. James Charles Dickinson is CoverGirl magazine first CoverBoy. And that's exactly what Roncal is bringing to the table this week. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. The TikTok-Viral Dyson Airwrap Is Back in Stock! The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Gem is . Ad Choices. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Please click here to learn how. The monochromatic eye look is absolutely gorgeous. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. "I'm aware of the other drag artists with makeup lines . R.I.P. Love the idea of contouring but don't know where to start? Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Its unsurprising, then, that James himself appears to embody those shifts. We are trying out Willam's new line of makeup Coverboy. Help keep The Christian Post free for everyone by making a one-time donation today. He might not be a household name just yet, but something tells me that he will be soon. Makeup artist James Charles is making history. To view this content, click 'Allow and continue'. To say that Charles is talented would be an understatement. SPOILER, I looked sickening. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. I could look at this all day long and not get bored. "When she asked me to collaborate, I thought, Absolutely.". Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Here he is with Katy Perry (that highlight tho!!! "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Your California Privacy Rights. 2023 Cond Nast. The Mally. Crypto "James Charles is no exception. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . A weekly update on music, movies, cultural trends, and education solutions. All the Weird Areas You Can Get Injectables. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. This message will appear once per week "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. How Bill Clinton, as first gentleman, could reshape role of first ladies. Get non-boring fashion and beauty news directly in your feed. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. she wrote on Instagram. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Follow Facebook.com/CosmoBeauty. We have a mission beyond circulation, we want to bridge divides. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. If you need help purchasing a product directly from Allure, go to our FAQ. Get stories that empower and uplift daily. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. Were the bran muffin of journalism. "There's something there for everyone. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. Charisma, Uniqueness, Nerve, and Talent, anyone? Latest book reviews, author interviews, and reading trends. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. 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With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy.