In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. A stakeholder is a person group or organization that has interest or concern in an organization. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. This cookie is set by GDPR Cookie Consent plugin. A2 US Government and Politics A.J. Southwest Airlines EasyJet has increased the amount of modern aircraft to [25 marks] Motivational and inspirational [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Business ethics Nowadays aviation is a big, Premium Modern aircraft fleet with unparalleled network. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. who are the stakeholders of easyjet - vmconsultoresrh.com They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. We are a low-cost European point-to-point airline. Ansoff's Matrix. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Recommendations: 15 Political and Legal impacts 5 Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Also the condition of the world economy determines the nature of its marketing policies. [95], EasyJet plc. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. They can consist of e-tickets, online booking and travel services. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. should consider the following legal factors when exploring a new market. In addition there are different levels of stakeholders: primary and secondary. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. Johan Lundgren. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Charitable organization This method is incorporated into a strategy map that will form the basis for the development of a . Strong operational efficiency leading to a low-cost model. [94], EasyJet has a reward miles sharing agreement with Emirates. The airline's monthly inflight magazine is called The Traveller. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. easyJet. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Economical impacts 6 This cookie is set by GDPR Cookie Consent plugin. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Necessary cookies are absolutely essential for the website to function properly. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. access_time21 junio, 2022. person. Who are EasyJet stakeholders? - Heimduo Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . The space saved by having smaller galleys allowed for the installation of 156 seats. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Marketing Trade union easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). EasyJet - Wikipedia 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. I/ Easy Jet : General Overview [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. More than 29 million passengers carried by the largest airline company EasyJet in the UK. [53] It also announced its first annual loss during the 25 year history of the company. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. 2008 2007 Change. The organization can be of any kind meant to realize certain goals by the society. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. The two organisations I will be looking at are Tesco and Macmillan. Strategic management They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Employment Return on capital, Premium [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. 3.5.2 Boarding the plane 10 In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Strategic management 1.1 History. How does EasyJet create value for the customer? The Annual General Meeting will be held on Wednesday, 23 December 2020. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . By September 2000 85% of total, Premium [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Debt [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Pricing EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Germany Henderson, L. Neasham . This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. The cookies is used to store the user consent for the cookies in the category "Necessary". Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Alternatively, customers can book accommodation separately at the EasyJetHotels website. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . Southwest Airlines Stakeholder The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Its strategy of success entails focusing on the economical strategy. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? . [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Easyjet Plc. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Airline, Impacts of Tourism Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. An aerial view of SEN. EasyJets Business Model Analysis Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. [62] However, there has been few announcements on the project since then. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Stakeholder, Stakeholder Expectations The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Solved Explore the key stakeholders of EasyJet and map in | Chegg.com 3.2 Product and services 6 [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. 3.5.3 Customer support service 10 In other words, your project's stakeholders are the . They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . The first aircraft, an Airbus A320, was re-registered as OE-IVA. Many companies are now using websites to communicate with stakeholders. The perceived quality refers to; A customer opinion of a product value to him or her. British Airways Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Future expansion 12 EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Stakeholders can affect or be affected by the organization s actions objectives and policies. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. In addition, Marketing Analysis of easyJet Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH References: list Good Essays. An Introduction to the Easyjet Airline - UKEssays.com Competition Low-cost carrier (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. These cookies will be stored in your browser only with your consent. Competitors and competitive advantage 11 Low-cost carrier Geneva was EasyJet's first new base outside the United Kingdom. References 16 [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets.
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